Modern Business America - Modern Business America

The Rising Demand for Personalised Experiences The ability to deliver a personalised experience is a crucial differentiator for today’s consumer oriented companies the McKinsey Quarterly recently stated. McKinsey also reported 71% of…
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“Creating a Common Language for a Sustainable Steel Industry” Annie Heaton is CEO of ResponsibleSteel, a global organisation offering a sustainability system of standards and certification for the steel industry. In September 2024, Big…
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The Universal Gains of Environmental Evolution Have you noticed that Sprite has changed its green plastic bottle to clear? And did you know that a Pringles tube is now 90% paper? Or that 98% of Apple’s packaging is fibre based, and in 2024…
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Shining Bright: Why Print Embellishments Drive Higher Margins Profitability has been the number one concern for printing operations in multiple surveys recently. Fears that competitors are pricing below cost topped the British Printing…
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Driving Loyalty with Intelligence: PSPs and the AI Advantage What is Artificial Intelligence’s role in the printing industry? For many it is limited to powering chatbots on their websites, automating order intake, managing prepress tasks,…
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Next-Gen Solution for Real-Time Carbon Monitoring As a central component of the extensive green metals portfolio, Viridis Carbon offers a pioneering real-time platform for precise tracking, analysis, and documentation of the corporate…
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Hydrogen Push in Germany Faces No Water Bottlenecks Germany's hydrogen ambitions won't be derailed by water scarcity concerns. A new analysis from the German Institute for Economic Research (DIW Berlin) reveals that planned electrolysis…
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Is Hydrogen the Key to Sustainable Steel Production? Steel production is one of the biggest contributors to global CO2 emissions, accounting for around 8%. Heat treatment of steel is particularly problematic: the use of natural gas in this…
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Stefan Zipf Steps Into Role as Chief Technology Officer German machine and plant manufacturer DIEFFENBACHER appointed Stefan Zipf, Head of the Wood Business Unit, to the company’s Management Board. Until March 1, 2026, Zipf will also…
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Strategic Leadership Transition in International Medical Events Carmen Berger (32) will take over as Director of MEDICA and COMPAMED in Düsseldorf, the leading international industry platforms for the medical technology industry and its…
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